Although digital marketing and brand promotion are very popular today, the use of small promotional items, such as custom metal keyrings, can create a surprisingly big impact. They are practical and durable, creating a lasting impact among users and the people they interact with. They are also affordable for small businesses.
So, how can you design the best custom metal keyrings to leverage their benefits in your business? The best starting point is to design perfect keyrings that will entice people to carry them around.
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Focus on Your Brand’s Needs
What do you want potential customers to know through the custom metal keyrings? Do you want users to perceive your brand as superior? Who are your target customers?
These questions and more will guide you on what to design. Some custom metal keyrings are designed for corporate employees, while others are most suitable for students or sports enthusiasts. Therefore, their design, material, and other details will differ.
Work With a Professional Keyring Maker
Before going further, take your time to look for the perfect keyring maker. These could be local professionals or even international experts who can ship. When looking for a custom metal keyring maker, several key factors should be considered, including expertise and experience, licensing and accreditations, previous products they have created, and price.
Ensure that your preferred custom metal keyrings maker can help you polish your design in relation to your goals. Most of them have design samples to choose from or a catalog to help you customize your design.
Consider the Material and Finish
Custom metal keyrings can be make of relatively inexpensive but high-quality metal or high-end durable metal. The choice will be guided by many factors, such as the target user and your budget. Metals such as stainless steel, zinc alloys, and aluminum are quite popular today.
You should also focus on the finish to ensure that the custom metal keyrings are enticing and functional. This impacts their effectiveness, so make wise choices during this step.
Consider Adding Functional Features
Did you know that you can make your custom metal keyrings more functional by adding features like a bottle opener, USB storage, nail clipper, or a mini LED flashlight? Well, such features add value to the custom metal keyrings and give users one more reason to carry them.
According to experts, functional keyrings increase brand exposure because users carry them around more. So, whether you are targeting corporate users, sports fans, students, campers, or any other audience, there is always something more you can incorporate to add value to the keys.
Make Them Feel More Premium
Lastly, your custom metal keyrings should feel premium to users. This enhances the perceived value of your brand to users and the people they interact with. You can even package the keyrings in suede or velvet pouches, branded gift boxes, and simple gift card backing.
Aside from making the package and your brand premium, it is also another opportunity to promote your brand.
Conclusion
Designing custom metal keyrings is an easy task if you take time to assess your needs, work with a professional, and consider a premium package. We have shared the information you need to make effective metal keyrings to take your business branding to the next level.
